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"Food for your thought from the Connoisseurs of AdRay"
Performance marketing Vs Brand marketing

“Half the money I spend on advertising is wasted; the trouble is I don't know which half,” said John Wanamaker, a pioneer in marketing.

by Papitha  |  31 August 2021
Brand Watch: 'Zoom'ing into the hockey stick moment

After signing its first customer Stanford University in 2012, after trying to stay afloat with significant struggles, ranging from building its brand in a saturated video telephony market while raising funds....

by Papitha  |  31 July 2021
SEO Expectation Vs Reality

How many of us after optimizing the content of our webpage have googled the keywords with an anticipation of viewing our page in top search results...

by Nisha & Shwetha  |  01 May 2021
Why the concept of marketing and sales funnel is a flawed analogy?

Okay! I know am going to hear an earful of opinions of why it's right. I absolutely am with you on this...

by Papitha Mohan  |  01 Jun 2021
AI Driven CX in Insurance

From automated attendants to self-driving cards, new and innovative technology are disrupting major industries across the globe...

by Mark Antony  |  01 May 2020
5 Colours To Create A Charm In Marketing

Colours have always been an effective visual tool when it comes to communicating an idea...

by Arunima Singh  |  01 Apr 2020
Digital Insurer’s marketing goals

Anna is looking for home owners’ policy in the state of Florida. The next question that arises is can she find you online and will she buy from you?...

by Papitha Mohan  |  01 Mar 2020